Failure is Inevitable Without a Comprehensive Marketing Strategy

Build it and they will come, or at least as the saying goes. As an attempt to be a catchall principle the aforementioned is a tad vague, perhaps at times specious, but the message remains: only through market exposure can a commercial enterprise expect to prosper; there is little prospect of success without anyone knowing…

Maribor Secures Munich & Antwerp flights, but Will Other Destinations Follow in the Near Future?

The jury is still very much out as to whether VLM Airlines can deliver on its grand vision, which includes the prospect of wide-body aircraft regularly linking mainland China with Maribor, Slovenia's second city. An extremely modest start to operations have seen Fokker 50 aircraft used during last summer to link eastern Slovenia with the…