Maribor Airport: Flights of fancy to a now flightless facility

"Mighty oaks from little acorns grow" or so the saying goes. The loss this week of the only scheduled flights operating out of Maribor's Edvard Rusjan Airport is another blow to the ever-increasingly far-fetched proposal to link eastern Slovenia with a roster of services from China. Far from following a growth trajectory consistent with reaching…

Failure is Inevitable Without a Comprehensive Marketing Strategy

Build it and they will come, or at least as the saying goes. As an attempt to be a catchall principle the aforementioned is a tad vague, perhaps at times specious, but the message remains: only through market exposure can a commercial enterprise expect to prosper; there is little prospect of success without anyone knowing…