A transitional phase that will include bespoke training to verse cabin staff with Adria protocol will eventually see a Slovenian influence on proceedings for a 12-18 month period. Whether this strengthens Adria’s position during another turbulent episode in its history remains to be seen but its credentials as a competent airline have rarely been questioned, despite the risk of alienating its customers during a brutal cost-cutting drive that savagely pared to the bone what is offered to passengers in the form of on board catering and the general inflight experience. It does though add a further string to its bow in the wake of ongoing developments involving the denationalisation process of the predominantly state-owned Adria amid reports of an €8 million recapitalisation programme needed to sustain the airline through the traditionally fallow winter season.
Adria’s expertise will prove invaluable to the Nordic Aviation Group(NAG), the embryonic successor to Estonian Air, who are not expected to operate as a standalone entity for the foreseeable future. Working in unison could pave the way for future code-share agreements between Adria and NAG, allowing Slovenia to tap into the potentially lucrative but largely unrealised Scandinavian and Baltic markets. The formation of the Nordic Aviation Group will surely though end speculation that Adria would have first refusal of acquiring any of Estonian Air’s fleet, the aircraft presumably falling under the auspices of NAG although a leaner operation could see a smaller raft of aircraft being used on fewer flights, potentially opening the door for Adria to move away from solely using planes it doesn’t actually own.
Another twist in the tale affords aviation analysts few clues to Adria’s next chapter, although dull and predictable it undoubtedly won’t be.
Further reading on this issue and details of Adria-operated services from Tallinn can be viewed at: