What guise Adria’s in flight entertainment will consist of has yet to be fully explained but the possibility of it being a downloadable app or information only electronically available whilst ‘in-flight’ are possibilities. Whether this will replace or complement the traditional in flight magazine is unknown but as reported on the Ex Yugoslav Aviation website the channel will enable travellers to access a variety of entertainment options and greater communication with the airline. Should this development add a premium to baseline ticket prices or be only available on scheduled services aimed at the corporate market is again open to interpretation. Such innovations will not come cheaply to Adria and will, in the end, have to be funded through increased ticket prices. Whether these are passed on to passengers using both charter and scheduled services remains to be seen but only form one of the many questions surrounding not just this latest announcement but also the long term future of Adria, with bids for the state-owned airline expected by the end of August. Despite passengers numbers and flight capacity data complementing the increase in net and operating profit figures posted by Adria it will nevertheless be difficult for prospective bidders to place an accurate value on an airline whose assets amount to only one of the twelve aircraft it will operate this summer season.
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