After a winter season widely catergorised as being solid if unspectacular, Kitzbuehel, despite occupying a relatively modest altitude have announced record visitor numbers for 2014/15, an increase of nearly 4% on like for like figures for the previous year.

It is interesting to note that whilst Kitz saw a marked spike in visitor traffic from Great Britain it has remained outside of the top three Austrian resorts patronised by the British, the high-altitude behemoths of St. Anton, Mayrhofen and Lech that benefit from longer, more snow-sure seasons being favoured by the UK’s winter sports aficionados. Russian tourist numbers noticeably fell, a trend mirrored across Europe suggesting economic sanctions against the Putin regime are now hurting the average citizen. The spectacular Hahnenkamm men’s World Cup downhill race in late January is a staple on the ski circuit, an event whose enduring popularity pulls in the crowds whatever the weather, the Kitzbueheler Bergbahnen company pulling out all the stops should artificial snow be needed to refresh the pistes. Whilst other resorts at higher elevations suffer from their south facing aspects and subsequently close to skiers at the beginning of April, Kitzbuehel’s unique situation has this year enabled its season to be elongated into early May, a period not included in visitor data limited to the conventional November to April season.

Further reading on this story can be viewed at:

Tiroler Tageszeitung: Kitzbuehel post record visitor figures

Planet Ski: St. Anton most popular 2014/15 winter season resort with the British