The 2014/15 winter season in Kranjska Gora has roundly been declared as being steady rather than spectacular, with snowfall crucially arriving prior to or during the peak holiday seasons. For those cross-border travellers venturing to KG and therefore able to plan their vacations at short notice, the weather especially dictated visitor numbers, a short-term forecast either encouraging those to travel or putting the kibosh on any nascent plans.
February and March proved to be the two most successful months of the 105 day season, the traditional half-term furlough and World Cup events in Kranjska Gora and nearby Planica accounting for the majority of trade, much of which was made up of domestic patrons. Data suggests visitor figures pertaining to overnight stays from Croatian, Italian, German and Russian guests held up in comparison to recent years but significantly, the UK market has optimistically been described as “stagnant”, with overnight stays halving in recent years. Whilst undoubtedly being a telling factor to blame a shortage of direct links between Brnik and London during the winter would appear to be overly simplistic, the lack of natural snow and on occasions low enough temperatures to produce synthetic pistes will persuade British winter-sports enthusiasts to take their trade elsewhere, especially when resorts of similar altitude – for example Kitzbuehel, Alpbach and the Wildschoenau villages – offer conditions that are relatively more snow-sure and up-to-date infrastructure. It is though interesting to read comments pertaining to Mirjam Zerjav, Kranjska Gora’s director of tourism, who forecasts only negligible benefits to the Gorenjska tourism sector arising from Adria Airways’ new route into London(Southend) from Maribor’s Edvard Rusjan Airport. I doubt though that the intention of a new service linking the UK with Maribor ever had any intention of spreading the love throughout Slovenia, on the contrary, the desire to open up a region of Slovenia hitherto unknown to British travellers aside from Chelsea FC supporters appears to be the sole driver of a route seen by many as a litmus test for Adria Airways rolling out further services from Maribor, should its venture into the budget-airline sector be a success. With fares starting at €69 between Slovenia’s second city and London, it is by no means certain Adria will make the figures stack up.
Kranjska Gora is though a popular resort throughout the year and, not dissimilar to Vogel above Bohinj can offer some outstanding hiking of varied difficulty, much of which is accessible thanks to its lift system. Where the winter often fails to bring in the levels of patronage from Britain this is arguably made up for during the summer months, flights being plentiful into Brnik from the likes of Manchester and Gatwick between May and mid September. It isn’t unusual for these flights to be full of travellers heading for Kranjska Gora, many repeat customers attracted to its jagged peaks that straddle the Austrian border and especially compared to Lake Bled, its off season feel. A welcome addition to KG’s range of tourist accommodation is the recently opened Hostel Barovc, which will hope to complement a successful first winter season that welcomed visitors from across the globe with an equally profitable summer period, that isn’t so reliant upon one particular form of weather dictating the success or otherwise of a resort’s fortunes.
Further details on this item can be found at: Gorenjski Glas: Kranjska Gora pleased with its winter